The second thing we did to make it easy for our salesmen to sell new safety products was to help them get in the door in the first place with strong advertising and public relations support. In industry, Cadillac has a well respected name for plastics. We wanted to capitalize on this goodwill as well as let the world know we had the finest line of safety products available anywhere.

For some industries, such as construction, we grouped certain products together to make a kind of mini-safety products package. Our salesmen really liked this because it made it easy for them to organize the call. And dollar sales figures proved we were right.